If you’re idea of great pizza starts with a “D” or has the word “Hut” in it, then you probably don’t need to read any further. On the other hand, if your pizza requires a stone oven, charcoal grill, or something other than a conveyor belt with a heat source, then you’ll be interested in this.
Whether you own the restaurant or you frequent pizza joints, you probably have things you think could improve or are wondering how great your favorite pie really is. Enter thePizzaExperts.com.
Building on the unexpected huge popularity of his blog, WorstPizza.com, Lapp (our editor) decided to move things to the next level. He and his crew got so many questions from restaurants they’d visited and reviewed that he decided there must be a need for real, independent, critique and review of pizza.
The group offers consulting on website development and design for pizza restaurants, as well as marketing setups through their affiliated sites PizzaTweetup.com and WorstPizza.com. They also offer, of course, fair and unbiased critique of the pizza offered by the restaurant, including what can improve as well as what’s being done right.
This is a very unique idea and is niche-marketing at its finest, I think. The combination of IT development, social marketing, and expertise in pizza is unusual, so this idea would be hard to copy and beat. Definitely a good one.
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