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Why Apple is Keeping the iPad A4 Under Wraps

By Craig Agranoff    March 1st, 2010
5 Comments

One thing that gets only a fraction of the attention that the iPad has generated is the question of its processing power.  The iPad will be powered by a chip called the “A4″ and that’s about all that Apple has told anyone.  It will be a System-on-a-Chip (SoC), similar to the iPhone and other devices, and speculation has been that it will be a new version of the Cortex-A8.  One insider says it’s more like a stripped-down, “nothing to write home about” A8.

Jon Stokes at Ars Technica says that the reason Apple has been so quiet about the A4 SoC is because, well, it’s not that special.  If they did go public with its core processing specs, much of the bonanza of free publicity for the iPad would be lost as talk would quickly devolve not to what the device will be good for, but instead to what it’s not.

He’s got a point, since most of what is being talked about right now is how the iPad will (or won’t, or could, or might) do to revolutionize [insert everyday computing task here].

What Stokes says is that the A4 will merely be a single-core A8 in 1GHz and will be a lot like the other Apple products in the “simple device” market – i.e. the iPhone and similar electronics that aren’t full-blown desktop/notebooks. Basically, this makes the iPad an iPhone/iPad with a little bit faster processor (1GHz rather than the phone’s 600).

As Apple Insider points out, this refutes the earlier assumption by many that the iPad would include the rumored A9 CPU.  Of course, they also come up with a reason why this is a good thing.  Despite the fact that this makes the iPad a glorified iPhone – an iPhone that, by the way, might work a little faster, but that won’t fit easily in your pocket.

Regardless, the devices are getting a lot of buzz and will probably have record sales as early adopters snatch them up on release.

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  • http://www.zedkep.com/blog David Preece

    I think it's a really sensible approach. This is a company that AFAIK has never spun up custom silicon – a hideously expensive and very risky pastime. They're not going to gain much in the short term and this is more about Apple gaining experience and working towards building it's own SoC capability than the iPad in itself.

    “Walk first” and “Let's not screw up, eh?”

  • JamesKatt

    Jon Stokes is COMPLETELY SPECULATNG. He doesn't even have an iPad to examine and test.

    Apple does not have to divulge what is in the A4 because it does not have to.

    Apple isn't making the A4 for others and is not competing directly with other chips companies for sales of the A4. Thus it has no need to divulge information about it.

    Further, divulging information detracts from simply considering the iPad. The iPad is unique and creates its own marketplace. It does not have to compete with hardware features with other devices. it competes with software. And with software, it is the best.

  • constableodo

    What difference does it matter what chip it is. As long as the overall user experience of the iPad is kept high, Apple doesn't need to run a dual-core chip. The apps seemed pretty responsive regardless of the chip design. Lower power means better battery life. Tight integration between the OS and whatever the A4 is would seem to be very good.

  • prasado

    What matters with the iPad: What you can do with it. How it will improve your life. Can it be a replacement of your only computer or can it not?

    Craig, you claim that it's “a glorified iPhone” because the chip is more or less similar. Not very insightful. You are missing the point of this device.

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