The days of obscure paper manuals could be numbered as ShowUHow gets enough money to start work on its online instruction manual service. The San Diego based business has received a $3 million investment from Syncom Venture Partners to continue developing the service.
ShowUHow has created online video guides for products sold at BestBuy, CocstCo and others – akin to an official video e-how or videojug presentation. However, unlike the crowd sourced competitors, ShowUhow’s platform can also help consumers order spare parts, register for warranties and submit support requests. The website can also generate analytics which can be helpful to pro-actively identify trends and should ultimately improve customer service.
The videos are aimed at products that consumers might find difficult to assemble or use without a manual. The videos give a live, step by step re-enactment of using the product and are more effective than a printed and usually difficult to decipher paper manual.
ShowUHow claims that its instructional videos are so good that it can actually reduce product returns and customer support costs. Not only that, it claims that sales are also improved thanks to the increased confidence that consumers have in their ability to assemble products once they see the simple assembly procedure demonstrated in the video.
The application provides a deep benefit to consumers who would otherwise have great difficulty in following a print manual. This and the ability to order parts and complimentary products makes it valuable for consumers. In turn, sellers of self-assembly products should be willing to pay to put their products on ShowUHow.