Salesforce’s Chatter Changes pricing Model

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SalesforceThe messaging platform behind Salesforce called Chatter is now going freemium. Now, most of the basic features will be available for free. However, power users will undoubtedly be more interested in using the premium features of Chatter Plus for $15/user/month. The move comes as uptake of Chatter wasn’t exactly what Marc Benioff, CEO of Salesforce, had envisaged.  Chatter was initially launched as a private beta last February and was opened up to everyone in July with the $15 per user per month price tag for any access to the service.

Chatter is Salesforce’s attempt to get one of the leading cloud based CRMs to introduce a more social element into the workplace. When used with the Salesforce system, you can follow co-workers in a much more Facebook like way. You can follow their documents, data, accounts, as well as other Salesforce attributes and apps all in real-time – micro-managers eat your heart out! It is marketed as a real-time intelligence feed but for some it’s proved to be a bit on the creepy side.

The free version includes profiles, status updates, file sharing, group setups, filters, invites as well as chatter mobile and desktop with everything as it happens. If users decide to sign up for the Chatter Plus service then you get the following ability as well as dashboards, reports, Q&A, beefed up security with integration into the AppExchange apps if you’re using any.

Salesforce hopes that with this new pricing system, more users will be encouraged to try and eventually subscribe to Chatter Plus.


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