Verizon will begin selling the iPhone to its customers later this week (probably tomorrow). When they do, unlike AT&T, they’ll offer unlimited data plans to go with the phones. The wireless carrier says they’ve got the network to handle it, thanks to recent upgrades and beef-ups.
AT&T, which has long been the exclusive carrier for the Apple devices, retorted that iPhone users on Verizon will be experiencing “Life in the Slow Lane.” Of course, this is coming from AT&T who’s had a long history of network outages and data stream problems during its tenure as the iPhone’s exclusive carrier.
Of course, the unlimited plans on Verizon are likely just a sales gimmick since the company has already been on board with AT&T and others regarding tiered pricing. That model makes sense, since it incentivizes uses to lessen network load and go easy on the data usage – charging those who do so anyway for the privilege. Verizon already charges on a tier for 4G LTE access.
Verizon has a lot to worry about as well, in terms of PR. They, more than any other, have built their reputation on their network and its reliability and speed. They have wide coverage – often in areas the others don’t – and a large customer base. Any problems with their iPhone coverage in the first few weeks could be disastrous for PR.
So only time will tell how all of this pans out, but one thing is very clear: this means competition in the iPhone market and that can only be a good thing for consumers.