The Internet Advertising Bureau that handles statistics for Internet advertising has released its figures for last year. They show a significant level of growth for online advertising in the US, growing a total of 15% up to $26 billion. Search advertising is still the largest form of advertising online, making up a total of 46% of the whole figure. Display advertisements seen on web pages in the form of banners also contributes significantly to all online advertising, sitting at 38%.
Display advertising indeed actually grew much faster than search advertising last year in the US, growing a total of 24%. Targeted advertising on social networking websites like Facebook has been seen as growing at a vast rate over the past year and may contribute to this figure significantly.
Video advertising also grew a total of 40% last year, although only makes up 5% of the total. It is still worth $1.4 billion across the US, however- a significant figure. E-mail advertising revenue continued its decline, falling to $195 million: reflecting the switch across the board away from targeted e-mail adverts and towards viral content and algorithm-generated advertising. This type of advertising is typically seen as more interesting and less intrusive to consumers: many video adverts are spread around the Internet by e-mail or by sharing on social networking websites, showing that for the most part, these types of adverts are often welcomed by their target market.
