According to research performed by BuySellAds recently, an interesting picture came to the fore regarding the way that people interact with the top two social networking sites. Twitter was more than twice as likely to drive buying decisions among its users, presenting an interesting picture of the site with regard to its position within the social commerce marketplace.
The research indicated that 37% of people thought that Twitter was more likely to influence purchasing decisions. This was compared to just 17% who thought Facebook would do the same thing. Purchasing decisions made after reading and interacting with sellers via email sat in the middle, with 27% of people agreeing that they would make buying decisions in this way.
The report indicated that it was often easier to find and follow people on Twitter than it was to connect with people on Facebook. Both sites clearly have their advantages and they are both worth joining when it comes to promoting your business. Nevertheless, it may be that many followers see Twitter as the easier way to connect with businesses. It is also easier to take advantage of tweets that have special offers or other benefits attached to them.
Indeed 43.5% of people said they liked to take advantage of exclusive offers promoted to them via Twitter. The figure for Facebook was 36.9%. Not as big a gap here, but it is still a noticeable difference. We shall be watching to see how this progresses in the future.