Netflix, based in Los Gatos, California, is launching service in the United Kingdom and Ireland in early 2012. The service will, as in the United States and Canada, offer unlimited streaming TV shows and movies, but will not be offering its DVD by mail service in the new territory.
When the service launches, instant viewing will immediately become available to subscribers in the UK region and devices to capture Netflix streams, such as set-top boxes and the like, will be available to consumers starting this Holiday season.
Netflix is currently available in the U.S., Canada, and 43 countries in Latin America. This will be its first foray across the Atlantic. Netflix is currently allowing UK and Irish customers to sign up for a membership list that will alert them when membership subscriptions become available to them.
Despite some heavy losses and negative PR in recent times, Netflix seems determined to bounce back before new competition from rivals appears in force. This expansion is obviously meant to grow market share further before rivals even really begin taking share in the U.S.