You may not have heard of Sociable Labs before, but this is all set to change in the coming months. The company has secured $7 million in funding for its immediate future, which is involved with the idea of social sharing. It believes that this will be an integral part of e-commerce in the future, with companies that have an online presence able to capitalise on their social audience.
The founder of Sociable Labs is Nisan Gabbay. The idea that has pushed the company forward is to make the social media marketplace into a people-to-people area. This is in direct contrast to the idea of businesses promoting to customers. Clearly, the idea is to be more trustworthy and accessible, instead of promoting your business to people who feel as if they are simply being marketed to all the time.
It is early days yet for Sociable Labs but the early signs are very good. Facebook has invested in the company and it would appear that the investment was a good one. The goal of Sociable Labs is to provide customers with a solid return on their social media investment. The company is also known for experimentation, which will hopefully see them achieve far more than many other companies in the area.
There is a clear message here – Sociable Labs might be the new kid on the block, but it has the potential to deliver more and better results than many other social media marketing companies. We shall see what happens.