ShopIgniter, a company that provides a range of e-commerce software, has been highlighted by IDC Research as one company that is worth keeping an eye on in the months to come. ShopIgniter earned the title of 2011 Innovative Company to Watch for its big strides forward in the social commerce field.
A quick look at what ShopIgniter currently has to offer reveals why this is the case. It offers social commerce software that focuses on the three most important things to remember in this field. These are marketing, merchandising, and metrics. ShopIgniter aims to make it much easier to handle all three of these aspects in one software product.
The company provides a range of features that most e-commerce salespeople will be chomping at the bit to try. For instance, you can create a store on Facebook; access fully fledged social commerce analytics to better understand your business and much more besides. There is no doubt that ShopIgniter is ahead of the crowd when it comes to social commerce online, and this is why it has earned the title above.
It also offers solutions for brands and retailers, thus delving into all areas of social commerce potential. If you have fans and you cannot monetise those fans, the company can help. Similarly if you want to start in social merchandising and you do not know where to begin, this would provide a good place to start. The future is looking bright for ShopIgniter, and the people who use it.