When Google Plus first launched a while back, those in charge stated that businesses would have to wait a little longer to get their own dedicated Google Plus service. Of course a lot of businesses then went on to create pages on the standard Google Plus service, but now at last the proper business pages have been launched.
Nevertheless, while this has hit the news much as you would expect it to, there has not been as much fanfare around the launch as you might expect. In fact, some people seem to be rather underwhelmed by the launch. Some have jumped on and created a business page but then wondered what they should do next. This has been the experience of some on the rest of the Google Plus site as well. Therefore, it remains to be seen whether the launch of the business pages will take Google Plus to another level or not.
Some have questioned whether it is worth spending time promoting your business on Google Plus when it still has only around 50 million users. This is a hefty number, but it soon feels a lot smaller when you compare it to the 800 million users Facebook can boast of. Furthermore, you have to consider how many of those 50 million users are actually on Google Plus on anything like a regular basis.
Some still seem stumped by Google Plus. Even though we can now create business pages, the launch seems to have been a damp squib more than anything else.