The New Year is almost upon us, and as marketers get ready to see out 2011, it would appear they are already focusing on their goals for 2012. According to a survey on marketing trends from StrongMail, 55% of respondents stated they were planning to spend more on social media marketing during the upcoming year.
Nearly 1,000 people took part in the survey and more than 90% stated they were intending to spend more (or at least the same amount) on marketing in the coming year. This includes all marketing and not just social media marketing. Nevertheless, one interesting fact that might surprise some people is that mobile marketing still appears to be dragging its heels.
Indeed a quarter of the people who took part in the survey did not yet understand what mobile marketing could offer them. A little over a third of respondents were intending to spend more on mobile marketing next year than they had in 2011, but this is way down on the number intending to increase their spending on social media marketing.
It would appear that mobile marketing still has a long way to go before it becomes as mainstream as social media marketing. With many companies still trying to get the hang of the various internet marketing channels open to them, it could simply be that mobile marketing is one step too far at the moment. At least social media marketing is improving in leaps and bounds.
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