Chevrolet has announced that during Super Bowl XLVI, they will be running a “Play to Win” game on their interactive Chevy App. The app itself ties in with a special Chevrolet Twitter account and allows participants to interact live with other SBXLVI fans as well as participate in trivia and game-based polls to try to win one of 20 cars being given away as prizes.
Other prizes will include tires and accessories from Bridgestone, Motorola phones, National Football League (NFL) gear, Papa John’s pizza, and Sirius XM. This is the first time Chevrolet has tried to implement a large-scale app for smart phones with this kind of interaction.
“This is the first time any company has attempted such a large-scale app,” says Joel Ewanick, global chief marketing officer for General Motors.
The games begin as soon as the app is loaded, though most of the big prizes will be given immediately before, during, and after the big game. The first thing the app does is give the user a unique license plate. If that plate appears in any GM commercial (both during broadcast and online) during the Super Bowl, then you’ve won a car.
Trivia questions revolve around players, teams, commercials aired during the game, the game itself, etc. Correct answers get you entered into drawings to win prizes.
This is very cool and a first of its kind, so it will be interesting to see how well it plays out and how popular it is.