Interesting Uses of Facebook’s Open Graph

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Earlier this month, Facebook launched its Open Graph tools to allow app developers to more easily share user activity data across timelines and on their own sites for integration.  While controversial, as the usual privacy concerns were aired, the tools have been utilized in some interesting ways.  Here’s a few of them.

Fab.com’s $10 monthly credit for opt-ins. This is really cool.  Usually, your data is seen as a free-for-all by companies and Facebook itself.  Fab.com, however, is rewarding users for opting in to shar etheir shopping data with them.  For the next five months, Fab pays $10 a month in credits to users who opt into their Facebook social shopping app.  The company has also added little nuances that use the tool in other interesting ways, such as hiding purchases when they’re called “gifts” in the timeline so the person its for won’t see it in on your profile.

Ticketmaster product finding. Rather than throwing out random ads at people in hopes a percentage of them want to actually buy tickets to see the artist or event being promoted, Ticketmaster has come up with a way to watch opt-in users’ streams to offer ads related to what they’re talking about or using.  Listening to that new band on Spotify?  If they’re coming to your area, Ticketmaster will offer you tickets to the show.  Nicks fan living in Texas?  No prob, when they come to town, you can get seats on the proper side of the stadium.

There are a lot of other apps out there now, but most are doing what you’d expect them to do.  Zynga is basically self-promoting by watching the games people play or talk about and mentioning similar titles of their own.  More will be coming as Facebook speeds up the approval process.


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