According to the latest reports people are starting to wonder whether the huge numbers of people signing up to the site in recent months are showing the true story behind the newest social network. Google+ clearly has a lot to prove, but if the latest news reports are anything to go by it may have more to prove than we all thought.
Recently we heard that Google+ was fast approaching signing up its 100 millionth user. Nevertheless, while a large user base is clearly a good goal to have, an active user base is surely much more important. ComScore, a company focusing on market analysis, has discovered that Google+ users spent just three minutes each on the site during January of this year. This is an average figure but it is in stark contrast to the huge average of seven hours that Facebook users managed to clock up.
The up and coming Pinterest did far better with 89 minutes on average, proving that Google+ has to offer something more lasting than the buzz of a new social media site in order to keep people interested. It makes you wonder whether they should celebrate at all when they reach the magic 100 million mark. It is clearly not the only thing they should be looking at. If they cannot keep people on the site for longer than a mere three minutes a month, there is not much hope for its long-term survival at all.