Walmart Buys a Little Piece of Facebook

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Walmart now owns the birthday and holiday reminder app Social Calendar, one of the most-used apps on Facebook.  As the king of Big Box Stores positions itself to be King of e-Commerce as well, this latest acquisition speaks of some of the ways Walmart plans to take over the Web.

With birthday and holiday reminders being sent via FB message, email, SMS, and more through Social Calendar, it’s not hard to imagine how Walmart can capitalize on that to promote e-products and other items for gifting or fun related to those reminders.

For now, Walmart is leaving Social Calendar’s business and operations intact, but it will only be a short amount of time before they start stepping in and making changes.  With over 15 million installed users and more than 400,000 monthly active users, it’s a potential online marketing bonanza.

With the recent launch of Shopycat by Walmart on Facebook, a simple tie-in would be obvious.  With Shopycat’s ability to sell products without the user moving away from FB, it’s a great platform for social e-commerce and one that would tie in beautifully with Calendar.

Whatever their plans, Walmart obviously is on the fast track to vie for top dog in e-commerce with Amazon and the other giants online.


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