New Marvel Comics App Augments Reality

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Marvel is adding augmented reality to its comics using a new “Marvel AR” app available for both iOS and Android.  The app will allow people to scan pages from their favorite Marvel comics and see cool 3-dimensional effects from characters on the page.  Many involve characters literally jumping from the page.

The app was demonstrated at South by Southwest (SXSW) last week in Texas.  Iron Man moved out of the page during the demonstration, wowing audiences.

The app is free and requires only the purchase of a comic in physical or electronic form to utilize.  A lot of extra content will become available in forthcoming comics, including behind-the-scenes stencils and pencil drawings, 3-D animation, and more – much like what is currently offered through DVD special offerings.

Another addition (and augmentation) will be Marvel’s Infinite Comics, which are digital comics designed for that format only.  These will be much like current for-print comics, but be specifically tailored to the digital format, which allows motion and effects on-screen.  These will be made to be viewed on both iOS and Android tablets specifically.

Marvel executives were quick to assure collectors and aficionados that print comics will be around for a long time to come, but these new additions will definitely bolster the fan base by adding in a newer, more technical generation – a group that likely has only rarely set foot in a comic book store.

The first edition of this new Infinite series will be Avengers vs. X-Men #1 Infinite, which hits virtual stands on April 4.


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