A recent survey has revealed that around 23 per cent of companies do not have a website or online presence and that more than one in six companies fails to update their website after it is initially launched.
With this figure representing one in every four businesses not having a website, perhaps the more shocking figure revealed in the survey is that one third of those companies without a website have no plans to launch one.
The survey, conducted by The Made Simple Group in association with a number of companies including Microsoft, was aimed at exploring the UK’s online presence and knowledge. The survey revealed that one of the main factors deterring companies from establishing a web presence was the cost of web design, with more than half citing inability to fund the design of a website as the main reason they had not yet gone online.
Researchers also discovered that only eight per cent of companies updated their website multiple times daily. One in six people who took part in the survey said that they never updated their website at all. Approximately 26 per cent updated once a week and 40% did so once a month.
With over 2,000 businesses taking part in the survey from all over the UK, the information also shows that for those without a website, 77 per cent say the primary way they are contacted is through email. Online two per cent of businesses surveyed used online chat as a way of engaging with customers.