Intel’s Temptations

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There is currently a very cool ad campaign through Kindling Media in which they’re “tempting” people to steal a laptop.  It’s a series of experiments to see how willing regular people off the street are to do something considered criminal, even if it’s not.

The campaign is happening throughout the Asia Pacific right now and videos show how cool this campaign is. A glass case with a slowly spinning Ultrabook inside is set up.  A glass-breaking hammer is also hung from the display. The idea is to see if people will break from the norm, shatter the glass, and take their prize.

In another, a “punch pad” carnival game is attached to the glass case.  Punching it hard enough will unlock the case.  If you don’t punch hard enough, you won’t win.  It tests people’s willingness to let loose and give all their power to something for a reward.

Check out these videos showing the campaign in action:


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