In a week that has seen mobile start-up Instagram sold to Facebook for $1 billion, the question is now being asked ‘why should companies need the web?’ Previously, the agreed process was that a company should establish a presence on the internet first before coming up with a version of that website in a mobile app form but with the success of Instagram, this is now being challenged.
Speaking on this subject, former Microsoft employee Georg Petshchnigg said, “For decades, the centre of computing has been the desktop, and software was modelled after the experience of using a typewriter, but technology is now more intimate and pervasive than that. We have it with us all the time, and we have to re-imagine innovative new interfaces and experiences around that.”
With a rising interest from venture capitalists who are eager to get a foothold in the mobile market the market is being pushed forward at a rapid pace. A report from US research firm CB insights highlighted that ten per cent of investment from venture capitalists in America in last year’s fourth quarter was made with mobile apps and their parent companies, while 12 per cent of all deals were mobile-related.
With the success of Angry Birds, which started out on the iPhone before branching out in to other, more traditional gaming areas, a trend has been set. If a company can get the mobile app ‘right,’ then it can become the first step to huge success while the web will follow later.