The now-infamous “Wake Up” campaign staged as a paid-for protest in front of the Apple Store in Sydney, Australia has been thrown around the Internet since its occurrence. It was (luckily?) captured on video and speculation about the protest and its origins began almost immediately.
It appears that, initially, it was reported on Mumbrella for what it appeared to be: a staged protest believed to be advertising for the Samsung Galaxy launch. It appeared, at first glance, that the “countdown” the protesters referred to was the launch of the latest Galaxy. This spurred a rash of repeats, dropping the “believed” part, and made Samsung being behind the protests a fact in the blogosphere.
Except it wasn’t. The countdown was off from the Galaxy launch by a long shot. By days.
So then someone else wondered what it could be (but only then, of course). Mactalk Podcaster James Croft looked at the source code for the Wake Up protest website and saw an affiliate code being used. He Googled that.
Bingo. A lot of hits to the RIM Australia website. Hmm…
So this means RIM is behind the staged protest? Well, the guy who posted the video (initially) of the protest, Blunty, blogs about Blackberry products a lot and just before this “protest,” he did a three-part review of the Playbook before its Australian launch.
Woops. It gets better.
The timer on the Wake Up site? It expires on July 2, 2012. Guess what happens on that day? Right. Blackberry OS 10 releases.
All just a string of coincidences? Probably not.