It has recently been announced that active Twitter users in the UK has passed the ten million mark for the first time, and that around eight million of these people use their mobile phones to access the social networking site either through mobile web or dedicated apps for Twitter.
This percentage, which represents around 80 per cent, is one of the highest around the globe where most people use their computers to access the micro-blogging site.
Seen as the fourth most active nation of tweeters, the UK lags behind only the US, Brazil and Japan when it comes to sending out Tweets according to analysis based on figures from 2011 and performed by Semiocast. While still significantly smaller than Facebook, Twitter now has over 140 million users who are seen as ‘active’ which means that they access their accounts at least once every 30 days. Facebook currently has over 900 million active users.
Speaking about the UK’s love of Twitter, Kate Bussmann, social media consultant, said, “In the UK we spend a lot of time indoors watching TV or in pubs watching football and both are massive drivers of Twitter use here. We love to tweet while watching TV, watching X-Factor while Twitter is on so we can see what people are saying.”
Twitter has gained a reputation for breaking news far ahead of media outlets as well as being a place where people ‘come together’ to enjoy national events.