Yahoo Creating a Web Browser – Axis

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Online shopping reaches new high

Yahoo is releasing its own Web browser called Axis.  Hoping to capture more of its audience and keep them, the plan is to offer a better search experience through a centralized portal.  Axis is, surprisingly, actually very good.

The Axis browser is available for iPad, iPhone, and can be plugged into Chrome, Firefox, Internet Explorer and Safari.

The browser (or plugin, if you’re on a desktop) works like this: you put in a search and it takes you to the first result.  Well, that’s the idea.  It’s a little more complicated (and useful) than that.

What Axis really does is bring up a side box with results in thumbnail form instead of as a formal search results page.  Most of the time, this makes it easier to immediately find what you’re looking for faster and more intuitively.  Instead of reading a lot of headlines and blurbs to find out if the page is what you want (or just another troll site or badly-written Wikipedia ripoff), you can see the page in a snapshot, which nearly always means seeing if it’s legitimate and what you’re looking for.

It’s a lot like Google’s new thumbnail display, except with Google, you have to hover over the result to see the thumbnail.  With Yahoo’s Axis, the thumbnails are shown immediately.

This is a great idea with awesome execution.  Yahoo has hit the nail on the head with Axis.


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