According to figures released by Cotton Council International, the number of people now shopping online for clothes has risen to a new high, with almost 90 per cent of people now actively shopping on the internet for clothes. Despite the fact that British people have been shown to have less disposable income when compared to 12 months ago, the research also showed that people are prepared to spend more on their clothing if it is proven to be of a better quality than cheaper alternatives.
The study, which was published this week, showed that UK shoppers are going online regularly to purchase clothes with 44% of UK residents doing so at least once a month. A further 13 per cent do almost all of their clothes shopping online compared to only 3% two years ago.
Speaking about the research, international marketing manager for Cotton Council International, Stephanie Thiers-Ratcliffe, said, “Our research reveals that there has been a marked uplift for people going online to research and buy clothing, but not at the expense of quality. This trend has seen retailers across the board take more of an interest in their online clothing offering – ensuring the customer experience, delivered both on and offline, is second to none.”
There has also been a rise in the number of people using the internet to compare products with 42 per cent of people undertaking product comparison online before making a purchase. Ms. Thiers-Ratcliffe concluded, “Today’s shoppers are more vigilant than ever – thinking harder about their clothing purchases and examining what and how much they need to buy.”