In what has been described as the biggest ever internet land grab, Amazon has filed for the rights to 76 top level domains including such suffixes as .movie, .video, .shop, .joy, .buy, .cloud, .news, .mail, .now, .free, .app, .author, .pay, .map, .save, .secure, .search, .tunes, .room, .talk and many more.
It is believed that if Amazon gets their way and are granted all of the top level domains for which they have applied, it could totally revolutionise internet commerce. All of these domains would be the property of Amazon and ordinary people would not be able to apply to use the suffix in the same way that they can with .com or .co.uk for example.
Amazon has so far refused to discuss what plans it has in place for using these domains. With 30 of the suffixes currently being contested, it is not yet certain if the internet giant will be successful in all of their applications especially as Google has applied to register 23 of the same top-level domains as Amazon.
In regards to the .shop domain, which Amazon has applied for, the company said “Amazon intends to initially provision a relatively small number of domains in the .SHOP registry to support the business goals of Amazon” and they have been similarly vague with the reasons given for wanting to register the other domains as well. What remains to be seen is just how much Amazon will change when or if the domains are granted.