Bill Gross backs Hypemarks, a startup from USC students

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When Tim Sae Koo was still studying at the University of Southern California, he and some classmates wanted to make web learning more meaningful and efficient. After their application attracted the attention of Bill Gross during the StartEngine Demo Day, they were able to launch their startup, known as Hypemarks, on 9 July.

The startup is based in Los Angeles and is backed by America’s most prominent bond investor via Idealab, Gross’s business incubator that creates and operates emerging technology companies.

Hypemarks is akin to Paul Berry’s RebelMouse, which collates your personal social media activity on a single page. However, there is one big difference: On RebelMouse, you get to know about a specific person, whereas in Hypemarks you learn about specific industries such as music or sports.

This application organises pictures, links, and tweets from celebrities and other people of interest across a broad range of topics. Simply put, it facilitates learning about an industry via a Pinterest-like page

For example, if you look at the musicians section, you’ll find news shared by Diddy, Justin Bieber, and Snoop Dogg. If you look at athletes, you’ll find updates from Tony Hawk, Cristiano Ronaldo, and Venus Williams.

Koo noted that “Instead of creating a new sharing behaviour,” Hypemarks “created a visual way to make stuff easier to consume and organize online.”

To date, Hypemarks has aggregated the social media information of 100 influencers. However, the project is still expanding as there are many popular personalities and key figures across a wide range of industries to add.

Aside from a different way to organise the most popular posts, the startup also needs to improve the use of the interest graph. This would mean that when users sign into Hypemarks via Facebook, they’ll get updates from musicians that they really like.

Although Hypemarks was just recently launched, it appears to have a bright future.


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