Google+ will launch vanity URLs (uniform resource locators) that allow users to further personalise their profile addresses so that they stand out and can be easily remembered.
The URLs are short web addresses that enable users to directly connect to a page on Google+ or a member’s profile, according to Saurabh Sharma, Product Manager at Google.
Moreover, the new addresses will greatly differ from the current format, wherein each profile page is identified by a long number string that looks like this: https://plus.google.com/107342475798486822497.
Sharma also noted that the customised URLs will be available to all users of Google+, namely individuals, businesses, and organisations. However, the specific launch date of the vanity URLs has not yet been revealed.
Nonetheless, Google will first implement the personalised URLs to a limited number of verified user profiles, and will eventually offer the bespoke addresses to other brands and users, explained Sharma. He added that the URLs will speed up the profile search at Google+.
The reaction to the vanity URLs has been mostly positive. Some users commented that this is a much awaited addition. Previously, this kind of address was only offered via third-party applications like Gplus.to, an app that allows users to make a short URL for their page in Google+ and facilitates the sharing of profiles among friends.
Until now, only famous people and brands, such as Britney Spears, Hugh Jackman, David Beckham, Delta, Toyota, and Hugo Boss, have been able to use the vanity URLs.
Google’s move to use vanity URLs follows similar actions by other social media outlets such as Twitter and Facebook.