LinkedIn to incorporate new follow feature for super influencers

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LinkedIn plans to liven up its news feeds by installing a follow feature for very famous people similar to that of Twittter, with an initial group of 150 celebrities.

These super influencers include Mashable’s Founder Pete Cashmore, motivational speaker Tony Robbins, Virgin Founder Richard Branson, Physician/Writer Deepak Chopra, and US Republican presidential candidate Mitt Romney as well as US President Barack Obama.

Like Twitter, fans can still follow celebrities for regular updates, but there are a number of differences. For example, the communication is designed for business purposes and there is no 140-character limit on the updates.

Some people believe that LinkedIn is wading cautiously into this Twitter-like feature. Although off-subject tweets and fake accounts are part of Twitter’s charm, this may not prove to be good for LinkedIn and could destroy the network’s reputation as a professional social media platform.

As such, the initial “tweets” of these 150 super influencers would be different from their Twitter updates.

“People come here for a purpose,” said Dan Roth, Executive Editor at LinkedIn, adding that these influencers would generally share their professional or work updates rather than anything related to their personal lives.

Apart from that, the super influencers’ effect on LinkedIn’s users will be ranked depending on the number of likes, views, and comments they receive. These metrics will also regulate the tweets or updates and will be used to compile the bottom ten and the top ten.

The inclusion of this all-new program is the latest breakthrough in the nine year history of LinkedIn.


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