Keeping up with Bing, Google

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Monetised social network: will it reign?

Google and Bing are longtime rivals as search engines and now both are doing well providing results to web searches and queries. However, both search masters are eyeing a new goal, which is to add more social features, and as such, they are developing different search strategies.

Google+ has been abuzz adding more social features. Just recently, Google has debuted its field trial that enables users to search from Gmail and Google Drive. With this, the searching experience becomes more convenient and personal.

When the issue of social searching first came to the forefront, Google unveiled Search Plus Your World and Google+ to boost social search. But now, Google’s attention has switched to its new Knowledge Graph, which is now taking superiority over social search. The results from the Knowledge Graph are emphasised with a gray icon while its “share” feature only appears when hovering over a search result with the mouse.

Bing, however, is set to add further social features and is now emphasising its social search abilities while doing its best to tighten its exclusive relationship with Facebook.

Bing grew healthier after the acquisition of Powerset. Microsoft’s group of search experts has all the needed skills to enable Bing to answer people’s queries directly. Aside from showing the usual ten blue links, Bing will now deliver instant answers to questions related to topics such as sports, finance, and music as well as relevant status updates and links from friends on social networks like Foursquare, Facebook, and Quora.

Although both search engines are now offering the mixture of social search and semantic search, it is still up to the users to determine which option best meets their needs.