Facebook to unveil “Reply” feature

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After months of testing, Facebook is now all geared up to launch a feature that allows users to post a reply to comments left by other people.

With this newest upgrade, users of the social network can now reply to each individual comment instead of replying to a comment after subsequent posts, which can sometimes become a bit tangled. The feature facilitates the search process for specific conversation threads, according to reports from CNN.

Responses to replies will also be indicated below the first comment and Facebook will prioritise the comments based on the level of interaction. Thus, the comments of the most active and popular people in your online circle will be displayed at the top, a time-saving feature for pages with thousands of friends and followers.

“You and your readers will have the ability to reply directly to comments left on your Page content and start conversation threads, which will make it easier for you to interact directly with individual readers and keep relevant conversations connected,” said Vadim Lavrusik, Journalism Program Manager at Facebook.

The threaded reply feature will only be available to pages and not individual profiles. Facebook will bring this feature to all pages with over 10,000 followers on 10 July 2013. The feature must be activated via the page’s administrative panel. Page owners can choose whether to turn it on or off.

“At launch, this feature will only be available on desktop and we plan to make it available in the Graph API and mobile in the future,” added Lavrusik.


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