Apple to ban “app-discovery” apps

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Apple’s mobile store has blacklisted an application that lets people find other apps at no cost, indicating that the company will ban other content it dislikes, reported CNN.

AppGratis, which serves as a clearinghouse for other apps with the help of other software developers, was axed from Apple’s App Store last Sunday, said Simon Dawlat, Chief Executive Officer of the company behind the app.

According to Apple, the app was canned for violating two developer guidelines: the prohibition against push notifications that feature advertising or “marketing of any kind,” and the ban on content that offers apps for sale “in a manner similar to or confusing with the App Store.”

AppGratis’s iPad variant had about 12 million users during the week before it was banned, noted Dawlat, adding that the ban is unfair as other similar apps weren’t blacklisted.

However, a report suggests that other bans may be forthcoming.

According to The Wall Street Journal, scrapping AppGratis is Apple’s first move in a new round of crackdowns against apps that let people discover other applications.

Citing people “familiar with Apple’s thinking”, the report revealed that the company believes that these types of content “threaten the legitimacy of the App Store” as they recommend apps made by companies who have paid big bucks for their ranking.

Apple has a tight reign over the App Store and disallows applications without its prior approval. Comparatively, search giant Google’s Play Store for Android devices has more liberal rules.


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