BackOps building an Army of Moms

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Don’t say it too fast or you’ll think it’s a Tom Clancy novel. BackOps (note the missing “l”) is a new startup that just raised $7 million and plans to use it to build an army of moms.  That army will manage startups and small businesses using SaaS tools.

BackOps (“back office operations”) will offer a back-office-as-a-service (BOaaS?) using stay-at-home moms who have management and similar experience but prefer to work from home rather than go to an office every day. The startup’s Series A funding will begin its process of vetting and hiring these moms, whose former professions fit with the back office idea.

Co-leaders for this round of funding were Sherpa Ventures and e.ventures as well as Google Ventures and other seed investors. BackOps has now raised about $9 million and has already built its SaaS platform under which this BOaaS (ha!) will work.  The software they offer has legal, human resources, sales and finance tools and will be the conduit through which the Army of Moms (championed by Rosy the Riveter as the BackOps logo) will work with their clients.

The team of moms (let’s not be sexist, there are some dads too) are called “Riveters” (there’s Rosie again) are already on the job with BackOps managing over 100 or so startups and small businesses as a sort of crowdsourced resource.  All of these Riveters are full-time BackOps employees, not contractors.

Of course, BackOps isn’t without its competitors, but its funding and unique approach will likely see it continue with is initial success.


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