AdMobilize is advertising turned on its ear

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A friend met me for lunch a few days ago and I noticed a big sign in the back of her car advertising a major brand that I knew she did not work for. When I asked, she introduced me to how AdMobilize works and I was stunned.

Normally, I write things here in a more professional, third person way, but this time it’s something that happened to me directly and has changed my perspective on real world (offline) advertising.

AdMobilize works by linking people who are willing to advertising on their person or their car, like my friend, with companies looking to engage a more grassroots, unusual market – often in places where billboards, sponsorship signs, etc. are not common or possible. College campuses, downtown in some cities, and so on.

We’ve seen in recent years how powerful mobile advertising through targeted campaigns utilizing unusual ad spaces can be. Everyone seems to know someone who knows someone who got a car wrap advertising something and is making their car payment with the money it pays. Right?

This is a similar idea, but doesn’t require a full wrap (or the expense of doing that) on the car and can also be used on someone’s person as they walk around campus, in the library, through a crowded mall, etc. AdMobilize has two methods: one involves a large, semi-transparent sign that hangs in the back window of a car and the other is a see-through case for a tablet that can be used on a backpack, bag, briefcase, etc. to show an ad on the tablet’s screen when the device isn’t in use.

Not only is this a really cool idea, but the whole thing is based at a company in Miami, Florida. Right in my backyard.  The idea behind AdMobilize is pretty cool and changes the game. For branding, it is hard to think of a more effective, grassroots way to push a logo or brand image. More than that, though, it is more effective simply because it’s different.

It’s one of those ideas that changes your thought process and brings new ideas with it.


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