Google has acquired Bump, which is famous for its namesake app that allows users to exchange contact data by bumping each other’s phone.
Bump Chief Executive Officer David Leib announced the acquisition on the company’s official blog on Monday.
“Our mission at Bump has always been to build the simplest tools for sharing the information you care about with other people and devices,” wrote Leib.
“So we couldn’t be more thrilled to join Google, a company that shares our belief that the application of computing to difficult problems can fundamentally change the way that we interact with one another and the world.”
While the terms of the acquisition were not revealed, AllThingsD placed it at somewhere between US$30 million and US$60 million.
The four-year-old company had raised US$20 million in venture funding from Andreessen Horowitz, Sequoia Capital and others.
In 2008, Lieb, along with Jake Mintz and Andy Huibers, established Bump at the University of Chicago. The company then unveiled its iOS and Android apps, which resulted in over 100 million downloads.
However, the fact that both parties needed to download the app in order for it to function hindered its mass adoption.
In November 2011, LinkedIn presented its own take on the idea with CardMunch, an app that allows users to take a photo of a business card that is then stored in the phone’s database. However, it failed to provide a way to share the business card with another person who does not have CardMunch.
Bump was free and it never realised any profit, which has led to much speculation about what Google will do with it.