Facebook has unveiled a six-month partnership contract with FOX Sports that will see Facebook data and social chatter appearing alongside live NFL broadcasts.
Under the deal, FOX Sports will use Facebook to poll its viewers regarding a particular game or team, ask questions during live broadcasts and offer a real-time stream of user conversations in certain areas such as the ticker. A spokesperson for Facebook revealed that the contract is content-related, which implies that neither firm is paying the other.
“Sports are inherently social and a big part of the conversations occurring on Facebook,” noted Justin Osofsky, Facebook’s Vice President of Media Partnerships and Online Operations.
He revealed that more than 1.6 billion connections between sports entities and people can be found on Facebook.
“That’s why we are very excited to work with FOX Sports to bring a new dimension to the viewing experience and integrate the voices of the fans into their broadcasts,” he added.
The partnership is in line with Facebook’s attempt to facilitate conversations during live events, especially in sports and entertainment. In a bid to make the conversation easier, Facebook has unveiled features such as verified accounts and searchable hashtags over the last six months.
Meanwhile, FOX Sports will also utilise Facebook data to create visual graphs and maps. It plans to set up a Fan Volume Meter to pinpoint the fans that are more vocal on Instagram and Facebook as well as Fandom Maps to lay out which areas of the country are making the most chatter about a certain team or game.
However, it is not clear if the two firms will continue with the relationship following the end of the six-month deal.