Most Snapchat users are women, says CEO

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Women account for around 70 per cent of Snapchat users, according to remarks made by the photo-sharing app’s chief executive officer and co-founder Evan Spiegel at a closed-door Goldman Sachs conference in Las Vegas on Wednesday.

According to a person who attended the meeting, Spiegel revealed that its users are sending 400 million “snaps” – which can be videos or pictures – each day on the social network startup, where users send messages that quickly disappear. This figure was double that of June’s 200 million snaps.

He also said that half of the app’s users have tried using “stories”. Introduced by the company last month, this feature allows users to link various messages together.

However, Spiegel did not provide details relating to the size of its overall user base and has declined to comment on questions relating to the number of its users, reported the Wall Street Journal.

Titled “What Lies Ahead for Snapchat”, the on-stage interview covered the two-year-old firm’s plans after it declined an almost US$3 billion acquisition deal from Facebook.

Although it has no revenue, Spiegel underscored that the firm is not rushing to make money from advertisers, saying, “There are a lot of things in our product that make it appealing for advertisers, but we want to do it right.”

He noted that its biggest competitors are rival messaging apps such as Japan’s Line and China’s WeChat. While they are famous in their respective home markets, he said that “there are no real huge players worldwide.”

Regarding its overseas expansion plans, Snapchat is depending on users to translate it into new languages.

The firm also plans to expand its present team of 30 employees, added Spiegel.


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