Pinterest, a platform generally known for food, retail and travel-related posts, is gaining ground on Facebook and Twitter in sharing news online, revealed a new study.
A study from Gigya, which is a social login provider for various media firms such as NBC, FOX and ABC, found that Pinterest saw 20 per cent of all media/publishing-related content shares in the third quarter.
Maintaining the leads are Facebook with 40 per cent of overall media and publishing shares and Twitter with 30 per cent. Pinterest boosted its standing after it accounted for 18 per cent of news shares in the previous quarter.
Pinterest took the lead in terms of e-commerce related shares, taking 44 per cent of the shares in this category.
A social share occurs when a user clicks on a page’s “share” button or share plugin, which is usually found near the top of the page.
The data gathered by Gigya does not include situations where users share information by copying and pasting. Nonetheless, the firm has over 700 clients, including Hearst and Gannett, and the data was gleaned from a significant sample size.
Social networks are becoming the primary source of news for many people. In fact, a Pew Research study showed that 30 per cent of US adults get their news on Facebook.
Gigya released its findings a few days after Facebook unveiled the changes to its News Feed algorithm in a bid to provide users with more high quality content.
In September, Pinterest also announced changes that will encourage users to upload more article pins.