The recent cover story on Forbes regarding Snapchat was misreported, revealed the startup’s CEO, Evan Spiegel, on Twitter.
Hours later, Forbes responded with a transcript from the 23-year-old CEO’s interview with reporter J.J. Colao, proving that it was actually Spiegel who misled the publication.
The details under controversy involved an email exchange between Facebook’s Mark Zuckerberg and Spiegel. The story showed that in late 2011, Zuckerberg emailed Spiegel for a meeting in order to discuss his new startup, to which Spiegel responded: “I’m happy to meet…if you come to me.”
The article led a Business Insider reporter to call Spiegel “arrogant”. To defend himself, Spiegel responded on Twitter by posting the actual email chain he had with the Facebook CEO from November 2012.
Based on the emails, it was confirmed that Spiegel did not really set the terms of the meeting as depicted in the Forbes story. Rather, it showed that Zuckerberg had plans to go to Los Angeles, and the meeting was set to take place during his trip.
Initially, it appeared that Forbes had made an error, but then they released the transcript of the interview, which saw Spiegel fabricating “a story full of swagger”, noted Forbes editor Randall Lane.
Meanwhile, the mistake is further aggravated by the fact that Spiegel has yet to apologise for startup’s massive security breach that affected 4.6 million Snapchat users.
On Monday, Lane said: “So Snapchat investors, is this the guy you’re betting a couple billion on?”