App transforms web into TV

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People might watch more videos on the internet if they follow the same format as television shows. That is the idea behind Pluto.tv, a new website and application that was unveiled on Monday.

Unlike on the web, where people have to search for videos themselves unless they have already gone viral or have been shared by friends, TV shows are categorised by channels and aired at certain times.

Pluto.tv organises web videos such as epic fails, anime shows and funny animal clips into more than 100 programmed channels. However, the video clips are only shown on a scheduled basis, which might upset people who are used to viewing their favourite videos at any time.

However, once viewers are hooked on a show, they are likely to watch it more often.

“We’re making the process of discovering new content easy by delivering free programming around areas of interest anytime, anywhere,” said Pluto.tv Co-founder Nick Grouf.

In order to provide variety, the free platform has also teamed up with many popular internet content makers such as RocketJump, Louis C.K., Bill Simmons, Funny or Die, Jay Z’s IconicTV and The Young Turks.

Its investors include several Hollywood heavy hitters such as ICM President Chris Silbermann, Interscope Records Co-founder Tom Whalley, United Talent Agency CEO Jeremy Zimmer and Terry Semel, former Yahoo CEO and Warner Bros executive.

Pluto.tv can now be downloaded from Android’s Google Play and Apple’s iTunes store.


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