Fire sale for Amazon smartphone

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Tech giant Amazon has slashed the price of its first smartphone from US$199 to just 99 cents for a limited time. However, potential buyers are required to sign a two-year agreement with telecommunications firm AT&T.

Known as the Fire phone, the device has two unique features: Dynamic Perspective enables it to respond depending on how a user holds it, while Firefly allows users to scan more than 100 million objects to facilitate searches in Amazon’s online store.

In addition to the affordable price, buyers will get a one-year subscription of Amazon Prime, which offers unlimited streaming of thousands of TV episodes and movies from Prime Instant Video.

Apart from free access to more than one million songs and audio files, users can also borrow more than 500,000 e-books from Kindle’s Lending Library. Finally, buyers get free two-day shipping on millions of items purchased from the e-commerce giant.

The Vice President for Amazon Devices, Ian Freed, said: “Fire is now 99 cents with a two-year contract, plus customers get one full year of Prime included.”

“With access to all of the Prime content, Mayday, 32GB of memory and free unlimited cloud storage for photos, plus the exclusive Dynamic Perspective and Firefly features, Fire is another example of the value Amazon delivers to customers,” he added.

Amazon released the smartphone on July 25. Although the company has not announced the actual sales figures, market research revealed that the numbers were disappointing.

Starting from 30 September, the Fire phone will be offered in Germany and the United Kingdom.


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