People might be inclined to think that Americans and Britons spend the most time on the internet, but a survey by A.T. Kearney shows that it is Brazilians who are actually the most addicted to going online.

In fact, 71 per cent of the respondents from Brazil use the internet either all day long or at least ten times each day. Nigeria takes second place with 66 per cent, followed by India with 63 per cent.

At 51 per cent, the United States clinched the sixth spot in terms of time spent on the internet, while the United Kingdom was ranked seventh with 45 per cent.

Meanwhile, China (36 per cent), Japan (39 per cent) and Germany (40 per cent) landed in the bottom three.

Based on the respondents’ answers, the key reasons for accessing the internet are getting in touch with family and friends, expressing their sentiments, exploring and learning something new, and entertaining themselves or buying products and services.

“In Brazil, Nigeria, India and Russia, more than half of respondents say social networks consume the greatest amount of their online lives, ahead of entertainment, shopping and transactional services such as banking,” said the global management consultancy. “In the US, Germany and Japan, the percentages are 40 per cent and lower, in favour of more trans­actional purposes such as shopping.”

The survey polled 1,000 consumers with internet access from each of the ten aforementioned countries.

Written by | dave

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