Sharp rise in time spent online over the last decade

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A new survey has revealed that Britons spend twice the amount of time on the internet that they did ten years ago.

The survey, which was conducted by communications watchdog Ofcom, polled 1,890 adults in the UK regarding their internet consumption habits.

According to the survey, young people aged 16 to 24 spent more than 27 hours per week on the internet in 2014; this is up from more than ten hours per week in 2005.

The average person spends more than 20 hours on the internet per week, including time spent online at work. Moreover, the average adult spends 2.5 hours “online while on the move” per week, which is a five-fold increase from 2005’s figure of 30 minutes.

Ofcom’s Media Use and Attitudes 2015 report indicated that the proportion of people using the internet rose from six in ten back in 2005 to nearly nine in ten today.

While the computer is still the main device used to access online content, smartphone and tablet use has grown steadily, with two thirds of adults regularly using a smartphone. The growth of mobile internet use in the UK is primarily driven by activities such as playing games, watching video clips, social media, and instant messaging.

In fact, one in four internet users regularly watch TV programmes online, up from one in ten in 2007.

Despite the drop in TV viewing consumption, Toby Syfret, a television analyst at Enders Analysis, believe that a 40-inch TV screen offers quality that one cannot get in a smartphone or tablet.

“So televisions are never going to become unimportant. But viewing habits are changing as people become more comfortable with catch-up and on demand services.”


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