Internet users may soon be able to purchase products from search results, as Google is planning to add a “buy” button to search results pages. A report from the Wall Street Journal has revealed that the new feature could be added soon, but Google has yet to comment.
With the new button, Google users will be taken directly to another page, where they can make changes to their order and select a delivery method that suits them before they purchase their product. While Google already offers a shopping feature, the new “buy” button could provide a better shopping experience for users.
With Google being the most popular search engine on the web, there is no doubt that the new “buy” button will help to transform it into a shopping website that will be able to compete with online stores such as Amazon and eBay.
Amazon and eBay are among the most popular shopping websites on the internet. Amazon currently receives over 270 million users a month, while eBay has over 157 million.
The new “buy” button will not only provide an easier shopping experience for users, but it will also help to enable users to purchase products via Google without ever having to leave the website. This will benefit Google, as users will likely opt to use the search engine to do their shopping in one convenient location rather than heading over to another website such as Amazon or eBay.
This new feature is just one of many introduced by Google over the past few years. Previously, Google has attempted to improve shopping experiences for users by introducing features such as Google Shopping Express, which is currently available in a limited number of US markets.
According to the Wall Street Journal report, the new “buy” feature will not be added to ordinary search results, but will instead only appear on mobile results for now to enable Google to test it.
Presently, it is not known for definite when the buy button will appear on search results, but the Wall Street Journal stated that Google users could start seeing the new feature pop up within a few weeks.