According to a new report, the average person has five social media accounts. The report also looked at the amount of time that internet users spend online and found that more and more people are accessing websites via mobile devices.
The report was conducted by GlobalWebIndex (GWI), that surveys over 45,000 internet users worldwide quarterly in order to study internet trends. Research showed that Britons spend less time online than internet users in other countries. They were also found to have less social media accounts, owning an average of four.
The report studied the popularity of social networking websites, including Facebook, YouTube and Instagram.
Surprisingly, Facebook was not voted the most popular website, despite the fact that 82 per cent of the world’s population owns an account. Instead, YouTube was found to be the most popular and was branded the “coolest” social networking website among teenagers. One of the reasons the video-sharing website was favoured over Facebook is that YouTube allows internet users to access content without needing to sign up for an account.
YouTube received more visitors than Facebook in the past month and is most popular with users in Russia and Japan. The report found that YouTube was also more popular than Instagram and that Facebook is more popular with older users.
The GWI report stated, “Although membership and active user metrics both have their own clear merits, it is arguably visitor numbers which offer the fairest way of comparing engagement across the top social networks.”
Figures from social networking websites such as Facebook have shown there has been a rise in the amount of people accessing the internet via mobile. In March, Facebook revealed that of the 1.4 billion users that had logged into their accounts in the past month, 1.25 billion did so using a mobile device. YouTube also receives a large number of views via mobile.
Research also shows that people are spending more time online, with internet users now accessing websites for up to two hours a day compared to one hour and 15 minutes three years ago. Britons were found to spend one hour 20 minutes a day on the internet.
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