A Google survey found that 49 per cent of women in India do not feel the need to access the internet.
Sandeep Menon, Google India’s head of marketing, said: “While there is low awareness about the benefits of Internet amongst women in India, there are many who want to get online to succeed in life.”
The “Women & Technology” study involved 828 Indian women between 8 and 55 years of age. It identified affordability, time, and connection issues as major roadblocks to accessing the internet.
The majority of the respondents indicated that managing their households left them with little time to use the internet, which is considered a leisure activity. The respondents noted that they would spend more time online if they had more privacy.
In fact, many feared that spending too much time on the internet would anger their in-laws.
The survey showed that women who have access to the internet tend to have higher incomes. Most are single, younger students, while non-internet users tend to be older, married women who have children.
The study revealed that younger women are keen to go online, while 32 per cent of non-internet users intend to use the internet soon.
During the release of the report, Google also unveiled a new film aimed at inspiring young digital natives to “bring their mothers online”.
“There are large number of educated women in India with internet access in their households, but they still do not use the internet. We are making an appeal to their children to hold their mother’s hand as she discovers a new world online,” said Menon.