Only one third of India’s internet population are women, a survey by Google has shown. The survey, called “Women & Technology,” showed that nearly 50% of women in India do not think it is necessary to have access to the internet. Sandeep Menon, Marketing Director for Google India, suggested that the low figures could be because Indian women are not aware of the benefits of the internet.
The study explored the issues surrounding Indian women and the internet and surveyed over 825 women between the ages of 8 and 55.
Other factors that contribute to the low figure are problems with internet connection, affordability and women not having enough time to browse the web, the study found. Some women that took part stated that they were too busy with household chores to spend time using the internet. Privacy was also revealed another issue, with some Indian women revealing that they were worried about angering family members if they over-used the internet.
The study found that the Indian women who do have access to the internet are younger, single and have a higher income, though some students were also shown to have access to it. The study also found that younger women who do not currently use the internet are likely to start using it soon and that other women that do not currently use it intend to start using it at some point.
The report suggested that internet cafes and smartphones would enable women to have access to the internet more freely. Using a smartphone or visiting an internet cafe would be an ideal solution for women worried about issues such as privacy, particularly those who stated that they were worried about family members monitoring their internet use.
It seems that Google is currently aiming to get older women interested in the internet. In addition to conducting the report, the company is trying to encourage younger internet users to get their mothers to start using the net. The company has released a film to introduce large groups of women to the benefits of the internet.