The latest rumours suggest that Facebook is developing its own digital assistant that will be a direct rival to Apple’s Siri and Microsoft’s Cortana.
Moneypenny is the name of James Bond’s trusted assistant, and sources say that Facebook’s version will be aimed at helping users search for and order products and services.
Testing already under way
Internal testing is currently taking place within the company, and the final result is expected to be integrated into the social network’s Facebook Messenger system.
Digital assistants from rivals such as Apple’s Siri, Microsoft’s Cortana, and Google Now are built into their products and services.
Expectations and uncertainties
At this early point in development, many factors remain unclear. It is not known whether Facebook will take a commission from any purchases made using Moneypenny, nor is it certain that the project will come to fruition in its current form.
This isn’t the only front on which Facebook is aiming to directly compete with rival companies; it has two music-based projects that are much closer to launch.
One upcoming project is an audio streaming service that will rival Apple Music and Spotify. Insiders claim it is already nearing completion. The other project is a music video service similar to YouTube that is almost ready to go live.
According to Music Ally, the video streaming platform will pay artists for their content using funds derived from advertising revenue.
Each of these developments will likely have major impacts on arrival due to the huge user base that Facebook boasts.
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