A new study has shown that over 75% of parents find social media is a good source of information for parenting advice. Pew Research Center’s latest study shows the difference in social media patterns between mothers and fathers. The study also revealed how social media usage differs between parents and non-parents.
Research revealed that over 50% of social media users who are parents have found useful parenting information on social networking websites and over 70% parents receive support from friends on social media. The study also looked at how parents respond on social media and found that mothers are more active than fathers when responding to good or bad news shared by friends on social networking websites.
Mothers and fathers are equally active when seeking advice on social media, with 31% posting questions about parenting online. Parents were also found to have fewer friends on Facebook than non-parents, but have a higher number of “actual friends” than those without children.
Speaking about the study, Maeve Duggan, a report author from Pew Research Center, said in a statement: “The value parents find in social media echoes what we’ve found in a broader population–it’s an effective way to share information and connect with others. Many parents may have already been social media users before having children, and they’ve adapted these advantages to their new scenarios.”
Cliff Lampe, a report author and professor from the University of Michigan, added: “Social network sites like Facebook make it easier to access a broad network of people for both informational and emotional support, and parenting is often a context where we need both. While fathers are often as likely as mothers to use social media to get information about parenting, they lag behind mothers in terms of the support they feel they get from social media use.”
The study also indicated that Facebook is the most popular networking website among parents, with 74% of parents using the site and was found to be more popular with mothers than with fathers. Surprisingly, Twitter was found to be the least popular with 23% of parents using it and is used by 27% of fathers compared to 19% of mothers.
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