New era for Microsoft with Windows 10

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Microsoft boss Satya Nadella has declared that the launch of Windows 10 is the start of a “new era” for personal computing.

The new OS, which will be a free upgrade for most users, is also aimed at increasing the company’s profile in the mobile arena.

Nadella said: “Windows 10 is a huge milestone for us as a company, and quite frankly the industry.”

Last big launch

Each previous new version of Windows was a major upgrade that was released over multi-year cycles.

However, the launch of Windows 10 will see the end of this approach, with rolling updates becoming the norm over the coming months and years.

Mobile concerns

Some industry experts identify Microsoft’s lack of success in mobile technology as the company’s biggest issue.

CCS Insight analyst Geoff Blaber commented that people are spending significant amounts of time using their smartphones. “They need to be engaging people on the mobile screen to ensure that their surfaces are being used as far and as widely as possible.”

Microsoft recently wrote off its major move into the mobile market – the £4.5 billion purchase of Nokia – and laid off thousands of employees in the process.

Nadella explained: “When you acquire and you bring large organisations together there is a certain amount of unfortunate rationalisation that happens.”

Multiple platforms

Windows 10 is aimed at solving Microsoft’s mobile problems by being a muliti-platform OS that can be used on a full range of devices from PCs and smartphones to tablets and games consoles.

“We want Windows to go from where users need it, to choose it… to loving it,” Nadella said.


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