Apple Music just launched at the end of June, and the tech giant says the service already has 11 million users.
For the first three months, the service is free of charge. If all of the current users continue with Apple Music, it will have an initial paying subscriber base that is half that of main rival Spotify.
Apple “thrilled” with initial numbers
Eddy Cue, who runs Apple Music and other Apple internet services, expressed his delight with the initial take-up by saying, “We’re thrilled with the numbers so far.”
Although the service is free for the first quarter, UK customers will then have to pay £9.99 per month or £14.99 for the family plan in order to continue having access.
The family plan means that six different users can connect using one subscription. This option has already proved popular, with two million of the 11 million current users going for the family plan.
Users already signed up for Apple Music will automatically be transferred to the paid service at the end of the introductory period in October.
A simple opt-out from the automatic renewal is available.
Shortfalls of the service
The streaming service can only be used on Apple devices at the moment, although an Android app will become available this autumn.
Initial problems affected some early adapters, most notably as part of the sign-up process, leading to the duplication or loss of some music.
Cue commented that Apple is “aware that some users have experienced some issues, and we hate letting them down, but we’re releasing updates as fast as we can to address those issues.”